This range is provided by Invested Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$130,000.00/yr - A$150,000.00/yr Invested Talent is proud to be partnering with a leading trading platform, one of the region’s most trusted and established leaders in their space, to find an exceptional Content / CRO Specialist to join their growing marketing team. If you’re a creative content professional with a strategic mindset and a flair for conversion focused writing, this is your opportunity to make a real impact in a dynamic, forward‑thinking business at the forefront of digital finance. Join a respected, innovation‑led company that values clarity, creativity, and continuous improvement. You’ll help shape how thousands of users engage with digital assets through content that educates, converts, and inspires. About the role We’re looking for a Content / CRO Specialist who can craft compelling stories, optimise user journeys, and elevate brand engagement across all channels. You’ll work closely with two marketing managers and the wider team, driving both creative output and measurable performance improvements. You’ll be writing across a diverse range of formats – from social posts and blogs to website copy, email campaigns, and brochures – all with a focus on driving action and improving conversion rates. Role and Responsibilities Create and optimise content across multiple channels including website, social, blogs, brochures, and more Own conversion rate optimisation (CRO) strategy and execution across key digital touchpoints Update and maintain website content aligned with SEO and brand standards Develop both long‑form and short‑form content that informs, engages, and converts Collaborate with marketing managers to deliver impactful campaigns Analyse content performance and continually refine based on data insights Work autonomously, bringing creative ideas to life from concept through to delivery What We’re Looking For Proven experience in Conversion Rate Optimisation (CRO) Proven experience in content creation and copywriting Strong written and verbal communication skills with exceptional attention to detail Ability to produce content for multiple audiences and formats Analytical and data‑driven approach to content performance Comfortable working independently and managing multiple priorities (Bonus) Experience or genuine interest in crypto, trading, or fintech Seniority level Mid-Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr