Do you thrive in a dynamic, omnichannel retail landscape, driven by the desire to connect deeply with customers? IKEA Australia & New Zealand is seeking an innovative & strategic Marketing Manager to drive our brand‑building initiatives and achieve ambitious commercial goals. The Growth & Marketing function is at the heart of IKEA’s mission to deliver business results and reach our country and commercial objectives. We identify business opportunities and target segments across all channels to grow market share, create and execute marketing strategies based on true consumer insights to attract new customers, build a strong brand, retain current customers, and constantly grow loyalty. Responsibilities Leading the planning and management of resources (people and financial), including budget development, approval, forecasting, and alignment with commercial and functional goals. Overseeing agency coordination and media effectiveness to ensure optimal return on investment for marketing activities. Acting as a key member of the Commercial Management Team, contributing to IKEA’s business plan, commercial calendar, and holistic marketing strategies to drive growth, enhance brand positioning, and activate customers. Developing and implementing integrated marketing and media plans, crafting captivating communication content and customer‑focused strategies to generate demand, maximise media ROI, and cultivate long‑term consumer relationships. Ensuring customer‑centric solutions are implemented across all media and channels, overseeing critical phases of the customer journey. You will lead initiatives to maintain IKEA’s relevance in each market, fostering cross‑functional connections for commercial viability. Leading, coaching, and transforming the marketing function, promoting interdependent leadership and collaboration across all internal units and external partners. Champion IKEA values and serve as a brand spokesperson to drive engagement and integration. Qualifications Formal qualifications in Business, Economics, Marketing, Communications, or specific IKEA relevant training. A minimum of 10 years of professional experience working in Marketing. At least 10 years of proven experience in leading and managing leaders and teams across diverse disciplines. Significant experience within the retail sector, with a preference for the home furnishing industry. Demonstrated experience in strategic business planning. Proven experience with omnichannel customer experience initiatives. Excellent relationship‑building and stakeholder management skills with the ability to collaborate effectively across internal teams (creative, commercial, digital) and manage external agency partnerships. Additional Information Permanent, full‑time, 76hrs/fortnight. Location for the role is IKEA Service Office, Tempe, NSW. If you are successful for this role, you will be required to obtain a national police check. #J-18808-Ljbffr
Marketing Manager (Head Of Marketing)
IKEA
council of the city of sydney, council of the city of sydney
Published 4 days ago
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