About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Role Purpose This role will lead AuNZPI’s B2B events workstream for Visa in AuNZPI, as well as coordinating internal business-related events. This role exists to support B2B marketing in elevating tactical, one-off executions to a strategic program that supports priority sales conversations across Commercial Solutions, Acceptance, Merchants and the broader ecosystem. Events are the primary growth lever in this role. Success is defined by event quality, audience relevance, lead generation and sales pull through, not volume of activity. This role partners closely with the Marketing org, Communications and other functions to be the main point of contact and person responsible to lead and activate events but does not own media relations or PR strategy, nor internal social events. Deliver High‑Impact Visa‑Led And Partner‑Led Events Plan and deliver a focused portfolio of Visa‑led, partner‑led and ecosystem events Including conferences, trade shows, keynote speaker events, launches, roundtables Ensure each event has a clear commercial objective, defined target audience and success criteria Work with Sales to align event design to active and future pipeline opportunities Own end‑to‑end execution including concept, agenda, speakers, partners and follow‑up approach End To End Event Program Ownership Create, manage, execute and optimize the end-to-end execution of Visa AuNZPI’s events calendar Calendar Planning And Roadmap Consolidate the existing overarching event calendar across the multiple stakeholders and teams into one master calendar, and manage alignment with marketing, comms, sales, including CMS, and client engagement teams. Client‑centric Planning Drive management of client touchpoints, which clients to influence and then design events, agenda, content, speakers based on client engagement, marketing and sales priorities. Plan events – Visa sponsored, Visa held, Visa attended, by tier and priority. Pre‑Event In the lead up to events, drive awareness and attendance of events, including but not limited to, LinkedIn, event partner channels, email databases with sufficient lead time to achieve the desired audience attendance Operations Lead and manage invites, RSVPS, message track, follow up, and all ticketing operations including invitation lists, lead times, stakeholders. Content Generation Once content theme and agenda are aligned, source content and speakers for each event, whether reapplied from inter/intra‑regional events, as well as securing speakers Event Event Management, overall ownership of administration including timelines, project planning, purchase orders, payments etc. Vendor Relations – lead and coordinate the agency and venue, logistics operators as a single point of contact to drive clarity and alignment Post Event Event recaps to be shared as a fast follow up from event, including analysis and ROI; content capture and distribution; competitor evaluation/assessment of execution for benchmarking and future planning Event‑Led Demand Generation & Follow‑Up Design events as demand generation moments, not standalone experiences Define lead capture, qualification and follow‑up frameworks in partnership with Sales Ensure post‑event engagement is planned upfront and executed consistently #J-18808-Ljbffr
Senior Manager, Events Marketing
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