About DBG Health & Beauty DBG Health is a global‑scale, privately owned organisation with headquarters in Melbourne and a head office in Sydney, powering more than 1,500 professionals across Australia, New Zealand, the US, the UK, and Europe. We provide affordable, innovative health, wellness and beauty solutions that help people feel better, live well and thrive. About the Role The Social Media Manager plays a pivotal role in shaping and elevating MCoBeauty’s social presence across all major platforms. This role blends creativity, content production and community engagement to deliver dynamic, trend‑driven, and brand‑aligned social content. Working closely with the Senior Social Strategist and cross‑functional teams, the Manager drives platform performance, leads content creation, responds to cultural moments and ensures social activity supports broader brand, retail and commercial objectives. Role & Responsibilities Lead day‑to‑day ownership of all social media platforms, ensuring content aligns with brand, campaign and commercial objectives. Plan, create, shoot and edit high‑performing social‑first content, including short‑form video, product showcases and real‑time event coverage. Manage the social content calendar, ensuring visibility of all brand activity and alignment with Digital, Influencer, Brand and Retail teams. Monitor and engage with the MCoBeauty community across platforms, including Facebook Groups, comments, DMs and reactive engagement opportunities. Track and analyze social performance metrics to optimize content, identify trends and inform future strategy. Stay current with cultural moments, platform updates and competitor activity to proactively identify opportunities for timely, relevant content. Skills & Experience Proven experience in social media content creation, platform management and contributing to social strategy, ideally within beauty, fashion or lifestyle. Strong understanding of Instagram, TikTok, Facebook, YouTube and Pinterest, including platform behaviours, trends and best practices. Skilled in shooting and editing short‑form video using CapCut or similar tools, with strong visual storytelling and aesthetic judgement. Excellent written and verbal communication skills, with the ability to maintain a consistent and engaging brand voice. Confident analyzing social performance data and applying insights to improve content effectiveness and audience engagement. Benefits Exclusive employee discounts via the DBG Health Employee Shop, including MCoBeauty, Esmi Skin Minerals, Nude by Nature, e.l.f. Cosmetics, Chemist's Own and more. Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching and manager assistance. Join a values‑driven, supportive and friendly culture within a dynamic, fast‑growing business that actively promotes professional development and internal mobility. Enjoy the ability to work autonomously in an empowering environment that supports ownership, accountability and personal success. Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry‑leading programs, coaching and development. DBG Health Leadership Academy, offering structured leadership development, mentoring and clear career progression pathways. Equal Employment Opportunity DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‑opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in. #J-18808-Ljbffr