About AMSL and NZMS Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS) are subsidiaries of Dexcom, a worldwide leader in transforming diabetes care and management by providing CGM technology. Role Overview Direct to Consumer (DTC) Marketing team is seeking a Marketing Specialist to plan, execute, and optimise marketing campaigns across multiple channels, driving awareness, engagement, and conversion through data‑led initiatives. Responsibilities Plan, execute and optimise marketing campaigns across TV, OOH, Website, Digital, Emails, Customer Journeys, Sponsorships and other channels. Support end‑to‑end campaign delivery from briefing and asset creation to launch, optimisation and reporting. Ensure all activity aligns with brand guidelines and marketing strategy. Manage and update website content, landing pages, and assets to support campaigns and customer journeys. Create and publish digital content across owned channels including website and emails. Support copywriting for digital assets such as emails and web content. Track, analyse, and report on campaign performance using analytics platforms; monitor KPIs such as traffic, engagement, lead generation and ROI. Identify trends, insights and opportunities to improve performance through testing and optimisation (e.g., A/B testing). Use marketing platforms and tools (e.g., marketing automation, CMS) to support campaign delivery and reporting. Maintain best practice in data accuracy, tracking and compliance. Ensure all marketing materials comply with TGA (Australia) and ASA Therapeutic Code (NZ) regulations, as well as internal processes. Maintain accurate documentation for approvals and audits. Collaborate with advertising companies to book media and advertising opportunities. Work closely with global and APAC teams to localise creative assets for the product range. Qualifications 3–5 years of progressive experience in healthcare or consumer health product management, medical devices or pharma, with a proven track record from concept development to launch. Data‑driven mindset with strong attention to detail. Clear communication skills and the ability to work collaboratively. Proactive, hands‑on approach with a willingness to learn and adapt. Strong organisational and time‑management skills. Experience with CRM or marketing software (e.g., HubSpot or Marketing Cloud). Ability to interpret and act on analytics insights to optimise campaigns and improve ROI. Creative skills for developing engaging content, including copywriting and design briefing. Ability to work effectively in cross‑functional teams and collaborate with internal and external stakeholders. Knowledge of the relevant market space, competitor offerings and industry trends is advantageous. Knowledge of the major healthcare systems in ANZ is advantageous. Sound project management skills are advantageous. Travel & Experience Requirements Travel Required: 0‑5% Experience and Education: Minimum 3 years of experience in Digital Marketing and a bachelor’s degree in marketing or a related field. #J-18808-Ljbffr