Senior Strategy Director Akcelo We are looking for a Senior Strategy Director who will lead creative strategy for one of the world’s most iconic brands – McDonald’s. This is your chance to shape how a cultural powerhouse shows up in the world across collaborations, sponsorships, and campaigns – not just in what they say, but how they behave. Role Highlights Lead beyond the brief. Be the strategic heartbeat of your clients’ business. Build the kind of trust that earns a seat at the table — where you can shape the work, challenge the brief, and define the problem that really needs solving. Fuel original thinking. Write briefs that open creative doors, inspire fresh thinking, and push the work to new places. You’re creativity-first – someone who shapes big ideas. See what others don’t. Have high EQ, able to read culture and turn that into creative fuel. Uncover sharp insights that inspire standout creative work. Stay on the front foot. Anticipate opportunities before they’re asked for. Bring proactive, divergent thinking and cultural intelligence to every conversation helping brands and CMOs stay ahead, not just keep up. Create together. Collaborate across creative, client service and social – letting ideas get knocked around and rebuilt by others – to turn strategic thinking into ideas people talk about. What You’ll Bring You connect the dots. You see the whole picture – across brand, comms, and creative strategy – and know how to connect them into a single, seamless brand experience. You think creatively and commercially. You balance imagination with business acumen, diagnosing the right problem to solve and shaping strategies that turn creativity into growth. You understand behaviour. You know how to apply principles of behavioural economics to unlock action – turning human biases, emotion, and decision‑making into strategies that drive attention and conversion. You build trusted partnerships. Clients see you as their first call when challenges arise. You form genuine relationships that make Akcelo an indispensable partner in driving business results. You make people and ideas better. You lead with curiosity and generosity. You bring a point of view, stay open to new ones, and push the work to be sharper, braver, and more human. Shaping strategies that unlock award‑winning ideas. You embrace what’s next. You’re energised by technology and what it enables – blending human imagination with AI and innovation to push thinking further. Benefits Flex Fridays, gym memberships, free breakfast, regular social events, annual ski trips and more. EEO Statement Akcelo is committed to nurturing, creating and building a diverse environment. We welcome all applications from all walks of life. Position Details Seniority level: Director Employment type: Full‑time Job function: Advertising Industries: Advertising Services Location: Sydney, New South Wales, Australia #J-18808-Ljbffr