At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate. Purpose of Role The Senior Manager, eCommerce is responsible for maximizing online revenue and profit by leading the team that manages all online products, digital content, and data, while delivering key growth initiatives and the annual operating plan for the eCommerce channel in Australia and New Zealand. The role oversees the channel P&L and main KPIs, including revenue, traffic, conversion, AOV, margin, inventory levels, operational metrics, and customer service scores. The ideal candidate has proven success in a fast-paced environment, a deep understanding of eCommerce functions, and the ability to build short‑term and long‑term strategy while acting as a Center of Excellence for best practices across the channel. Your Impact Driving Revenue Accountable for P&L results and budget control, driving revenue, margin, and profitability targets as set in the Annual Operating Plan (AOP). Support AGI (New Zealand’s distributor) on eCommerce planning, operations, and channel expansion. Drive improvements across all eCommerce sales channels—including official sites, marketplaces, TikTok, and flash sale sites—to boost acquisition traffic, conversion rates, and retention. Develop initiatives for online sales expansion through new channel development and other resources. Conduct ongoing analysis of key business metrics—classification and key item sales, site traffic, conversion, content, inventory management, and online consumer experience—to maximize sales. Regularly conduct financial forecasts and budget planning in line with the AOP; own financial calls (F‑calls) for the eCommerce channel, forecasting future revenue and partnering with local finance teams to forecast margins. Maintain daily, weekly, and monthly website reporting and dashboards, tracking KPIs, traffic sources, device usage, merchandising, and funnel performance. Strategy Own the eCommerce strategy for the Pacific region and set the vision in partnership with global and regional teams to ensure brand guidelines and consumer experience standards are met. Serve as the senior local leader for eCommerce to deliver the channel’s vision and ensure all seasonal product ranges are launched online on time and in full. Drive the implementation of integrated CRM, eCommerce, and Retail ecosystem platforms through strategic projects. Elevating Brand Be accountable for all digital marketing execution related to the eCommerce channel. Partner with local brand marketing, retail, and regional teams to develop local creative and primarily execute global creative—including marketing/storytelling content and key product/technology stories—to ensure campaigns are represented strongly via eCommerce channels. Ensure all key brand campaigns are executed via relevant online channels to drive brand awareness and support the brand marketing team’s KPIs. Inspiring The Team Lead the eCommerce Operations Manager (Pacific) to drive operational excellence, redefine processes, identify efficiencies, and manage systems improvement projects. Act as a Center of Excellence (COE) for the Pacific region eCommerce team; motivate and coach them to achieve targets and improve performance, and build a best-in-class Customer Service function across eCommerce, retail, and social media channels. Elevate Digital Consumer Experience Build the foundation by implementing key projects: optimization of site functionality, expansion of CRM functionality, and personalization. Drive innovation and best practice implementation through ongoing research and testing. Qualifications Bachelor’s degree required; Master’s degree preferred. Minimum of ten years of eCommerce experience within Retail or FMCG sectors, including at least six years in eCommerce management positions. Strong business background with proven success in overall P&L management, budget development, financial tracking, demand forecasting, and delivering on sales targets. Demonstrated leadership in developing and executing strategic plans within the retail industry, with the ability to formulate strategies based on market needs and company goals. Proven skills in driving business development and category penetration. Proven experience working cross‑functionally, managing a team, and establishing effective influencing, negotiating, and relationship‑building skills. Presentable with excellent English, as well as native written and verbal communication skills. Proficient in Excel with strong logical thinking and data analytics skills, alongside in-depth knowledge of the eCommerce and CRM IT landscape. Detail‑oriented multi‑tasker with a diligent, positive attitude, demonstrated creative thinking, and the persistence and resilience to take on new challenges and resolve complex issues. Relocation No relocation provided. Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team at #J-18808-Ljbffr
Sr. Manager, Digital Sales
UNDER ARMOUR
council of the city of sydney, council of the city of sydney
Published 4 days ago
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