Who are we? Humanforceʼs vision is to make work easier and life better for frontline and flexible workforces. Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centered, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing. Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines. Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the worlds talent with the growth, productivity and efficiency objectives of frontline and flexible workforces. AI at Humanforce At Humanforce, we’re not experimenting at the edges of AI, we’re redesigning the core of how we operate. We see AI as a fundamental shift, not an incremental improvement, and we’re deliberately moving toward becoming an AI-native organisation. That means rethinking how work gets done end-to-end, how we build our products, make decisions, serve customers, and scale impact. We’re not layering AI onto old ways of working, we’re redefining and reimagining our processes, tools, and team structures to take full advantage of what AI makes possible. This is a moment of real change. We’re moving fast, learning in real time, and challenging assumptions about roles, workflows, and productivity. If you’re motivated by transformation, not optimisation, and want to help shape how a global tech company operates in an AI-first future, Humanforce is the place to do it. Who you are You are a strategic, commercially minded marketing professional who thrives at the intersection of events, partnerships, and brand. You understand that great brand presence isn’t just built in the market — it’s earned through memorable experiences, high-impact partnerships, and integrated campaigns that drive real business outcomes. You bring energy and structure in equal measure. You can run a flagship conference presence one week and negotiate a co-marketing agreement the next — moving between the tactical and the strategic with ease. You hold yourself to a high commercial standard, tracking ROI rigorously and continuously looking for ways to extract more value from every dollar spent. You are a relationship builder at heart. Partners, vendors, sponsors, and internal stakeholders trust you because you follow through, communicate clearly, and deliver consistently. You’re equally comfortable presenting to a CMO as you are rolling up your sleeves on event logistics. If you’re passionate about brand, energised by live experiences, and motivated to drive growth through powerful partnerships, this is the role for you. What you will do Events & Brand Presence Plan, execute, and optimise Humanforce’s presence at industry events, conferences, and company-led experiences to increase lead generation and brand impact. Develop and implement event marketing strategies to drive brand growth and business expansion. Oversee event budgets, ensuring accurate forecasting, cost control, and strong ROI performance — targeting a minimum 10:1 return. Collaborate with internal marketing, content, and design teams to create engaging event collateral, promotional materials, and social/digital content that amplifies campaign reach. Partnership Marketing Manage strategic partner relationships to maximise co-marketing opportunities, sponsorship value, and joint campaign effectiveness. Drive partner marketing initiatives that deliver impactful outcomes aligned with company objectives. Negotiate sponsorship and partnership agreements to secure optimal exposure, brand alignment, and strategic value. Foster and nurture strong relationships with partners, ensuring a partner experience that exceeds expectations — targeting a satisfaction rating of over 95%. Effectively communicate the Humanforce product, value proposition, and customer benefits to captivate and engage the partner network through compelling marketing initiatives. Strategy & Performance Drive brand growth and market visibility through integrated events, partnerships, and marketing campaigns. Continuously assess and improve event and partnership channels to achieve growth targets and identify new opportunities. Report on performance against targets, using data and insights to inform decisions and optimise future investment. What you’ll need 5+ years’ experience in events, partner marketing, or integrated marketing roles, ideally within a B2B SaaS or technology environment. Proven track record planning and executing large-scale events and conferences with measurable business impact. Experience managing partner or channel marketing programs, including co-marketing campaigns, sponsorship negotiations, and joint go-to-market initiatives. Strong commercial acumen with the ability to manage budgets, track ROI, and make data-informed decisions. Excellent relationship management skills — you build trust quickly with partners, vendors, and internal stakeholders alike. Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment. Outstanding written and verbal communication skills, including experience presenting to senior stakeholders. Experience collaborating cross-functionally with content, design, sales, and product teams to bring campaigns to life. Some ‘nice to haves’ Experience in workforce management, HR technology, or payroll software. Familiarity with marketing automation platforms and CRM tools such as HubSpot or Salesforce. Experience with digital/social content creation to support event and partner marketing campaigns. Our values We are bold We are all in We are customer obsessed We do what we say We are good humans Our approach to flexibility We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum two days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals. Benefits A truly flexible workplace through our approach The opportunity to be part of a fast-growing global tech company A focus on learning and development through Humanforce HR A generous talent referral program – know great people, be rewarded 12 weeks paid parental leave for primary careers, 4 weeks for secondary 4 extra days leave to focus on your wellbeing Contemporary and practical Employee Assistance Program A cool reward and recognition program – shout to your colleagues and earn points to spend Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers Fun, collaborative culture with passionate people A workplace where you can genuinely improve the world of work! We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply. #J-18808-Ljbffr