Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being. With innovation at its core, Frido blends science, design, and technology to products that bring comfort to every step and moment of life. Our Vision Redefining Comfort for Modern Living What We Offer Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture. Cushions & Backrests – For enhanced sitting comfort at work or home. Sleep & Rest Products – Including orthopedic pillows and supportive accessories. Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort. Experiential Retail & Custom Comfort Solutions – Foot‑scanning, posture analysis, and personalized product recommendations. As a Regional Head – Ortho Footwear Division , you will drive regional sales growth and expand our market presence across GT, MT, and channel sales. Beyond achieving targets, you will build strong distributor and dealer networks, identify new business opportunities, and lead high‑performing sales teams to enhance brand visibility and revenue performance. Your role will be pivotal in accelerating growth and establishing a strong foothold in the competitive footwear market. Key Responsibilities Drive regional sales growth and achieve revenue targets for the Ortho Footwear Division. Develop and execute strategic sales plans to maximize performance. Market & Business Development Identify and develop new business opportunities across assigned territories. Strengthen market penetration and enhance brand visibility. Manage and expand distributor networks to ensure optimal product availability.Drive sales across General Trade (GT), Modern Trade (MT), and Institutional channels. Lead, mentor, and motivate regional sales teams to achieve KPIs and targets. Build a performance‑driven and accountable team of culture. Reporting & Analysis Monitor sales performance, analyze market trends, and provide strategic insights to management. What We’re Looking For 8–10 years of experience in the Footwear industry with a strong track record in sales and territory management. Prior experience in comfort, orthopedic, lifestyle, or performance footwear segments preferred. Proven success in driving revenue growth and expanding market share in competitive markets. Hands‑on experience in managing General Trade (GT), Modern Trade (MT), Exclusive Retail Brands and Channel Sales. Strong understanding of distribution, dealer, and retail network models to maximize product availability, retail visibility, and brand presence. What We Offer Competitive compensation and comprehensive benefits package. Professional growth and career advancement opportunities. A dynamic, collaborative, and performance‑driven work culture. The opportunity to play a pivotal role in a fast‑growing organization. Why Join Us? Be part of a growing ergonomic brand redefining comfort and lifestyle. Gain structured training to become a true ergonomic experience professional. Work in a space designed to inspire and engage customers around comfort & well‑being. Opportunity to grow with Frido as we expand nationwide #J-18808-Ljbffr