As a Digital Marketing Analyst based in Melbourne, you will work closely with the Marketing Manager to execute campaigns that attract new brokers to the business. This hands‑on, execution‑first role will involve managing campaigns end to end, writing copy, updating websites, building audiences in the CRM, and collaborating with sales, design, and social teams to bring it all together. Company profile - Financial Services Join one of Australia's leading mortgage aggregators, known for their innovative technology and people‑first culture. For over a decade, our expert team has supported mortgage and asset finance brokers nationwide, empowering them with the tools, products and knowledge they need to thrive. With a marketing team of 26, a dedicated design studio, videography capability, events program, and a major AI transformation underway, this is an exciting business to grow your career with. Job responsibilities - Digital Marketing Analyst Execute broker acquisition campaigns end to end across email, paid social, website and content. Write copy and brief designers and the social team to bring campaigns to life. Coordinate website updates and landing page optimisations to generate leads. Manage CRM activity including audience segmentation and email scheduling in Microsoft Dynamics. Monitor and report on LinkedIn and paid media campaigns, tracking performance against CPL and CPA targets. Partner with the AI and Operations team to embed automation and AI tools into marketing workflows. Job requirements - Digital Marketing Analyst A degree in Marketing, Communications or a related discipline. Digital marketing experience through work, integrated learning or internships. Genuinely curious about AI and excited to learn how it applies to marketing. Organised, hands‑on and comfortable managing multiple moving parts at once. Strong communicator, both written and verbal, with an eye for detail. Someone who enjoys working with data and can tell a story with it. Job benefits - Digital Marketing Analyst Salary: $70,000 - $75,000 + super. Hybrid working arrangement (3 days in the office, Melbourne CBD). Comprehensive onboarding including a structured induction program, 1‑on‑1s across the marketing team and hands‑on learning from day one. Ongoing training including mandatory upskilling courses and AI capability development. Busy social calendar from end‑of‑month drinks to an annual conference. Birthday leave, paid parental leave and employee wellbeing support. A culture that genuinely celebrates curiosity, innovation and growth. Give a Grad a Go is committed to being an equal opportunity employer. All qualified applicants will receive consideration regardless of age, gender, ethnicity, sexual orientation, faith, disability or other. We are continually finding ways to improve the way we work, read our Diversity and Inclusion promise for more information. #J-18808-Ljbffr